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1. You can get ad copy ideas by studying similar product's advertising material. Gather their sales letters, classified ads, web ads, e-mail ads, etc. 2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc. 3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence. 4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, expressive adjectives, etc. 5. List all the ways your product is diverse from your competition. Incorporate all the differences in your ad copy that are better than their product. 6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results. 7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy. 8. Add any facts that can be proven in your ad copy such as customer surveys, scientific tests, product reviews, etc. 9. Mention the support that will be included after purchasing your product such as free consulting, tech support, free servicing, etc. 10. Include a quick survey at the end of the copy that could ask why someone did not purchase your product. Getting a response from your customers will give you new ideas on how to generate a more cost-effective ad copy. By Nicole Moran 1PlanHost.com 1PlanHost provides affordable Windows 2003 ASP, ASP.NET and FrontPage Web Hosting solutions for thousands of companies and non-profit organizations worldwide. With our Windows 2003 hosting 100% Uptime and 45 Day Full Money Back Guarantee, it is hard to beat us in terms of reliability and value. Since 1996 our commitment has been to provide customers with the most reliable servers and outstanding support. Sign up now to begin your positive Windows 2003 web hosting experience with 1PlanHost.com An innovative Windows 2003 Resellers Web Hosting Program is also available. We are looking forward to serving you!
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