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1. Use a hand written letter on your ad copy instead of text. Handwrite the ad, scan it and publish the ad on your web page. Adding a personal touch will always boost your sales. 2. Publish a list of famous and respected customers who have bought from you on your ad. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first. 3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product. 4. Include an article or review that has been written about you or your business with your ad copy. This will show visitors that your business is respected and will increase your reliability. 5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they are getting a good deal and it will increase the value of your product. 6. Hire a famous spokesperson to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy. 7. Include your portrait on your ad copy. This will show people that you are not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote. 8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to a specific charity. This will show them you really care. They may just buy your product to donate to the charity. 9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problems that your products can solve for them. It will make them think about what will happen if they don't purchase your product. 10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your ad the greater chance of them purchasing your products. 1PlanHost.com 1PlanHost provides affordable Windows 2003 ASP, ASP.NET and FrontPage Web Hosting solutions for thousands of companies and non-profit organizations worldwide. With our Windows 2003 hosting 100% Uptime and 45 Day Full Money Back Guarantee, it is hard to beat us in terms of reliability and value. Since 1996 our commitment has been to provide customers with the most reliable servers and outstanding support. Sign up now to begin your positive Windows 2003 web hosting experience with 1PlanHost.com An innovative Windows 2003 Resellers Web Hosting Program is also available. We are looking forward to serving you!
Darrell Williams
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